Crash Porn – Volvo’s New Ad Totals 27 Cars
Volvo shows off their new City Safety System – made up of sensors which will keep the car at a constant speed and activate brakes when in close contact with another vehicle – by replaying 27 other Volvo cars smashed the hell up during crash tests.
Put to a classical music score (the well known 1812 Overture), Volvo’s ad portrays how, when their safety system is activated, your vehicle pretty much makes you immortal. Hope you enjoy the carnage!
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