Street Art by the Volvo S60
Cars and art seem to be joining forces more than ever. With more luxury auto makers having pieces done for the sake of advertising, we may soon one day have a museum full of odd vehicle paintings and sculptures.
Commuters passing through the busy Zurich Bahnhof over the course of a week in February got a special treat. There, Volvo set up its latest S60 luxury sedan against a white backdrop as an “art car” project, and invited ten graffiti artists to share their vision. The process was captured by camera at 10-second intervals to make a three-minute time-lapse video.
Street Art (and art in general) has become a huge draw for automotive marketing. Recently, the upcoming Chevrolet Orlando was honored with a Play-Doh representation of its vehicle in London. Last year, Audi celebrated a major anniversary with a giant metal sculpture, which had an Audi sedan perched atop it.
Via Luxist
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