We’re not exactly sure why Volvo wants to attract the 11-14 crowd. Maybe obnoxious children will get their parents to buy them new Volvo’s when they turn 16/17? We like what The Car Connection’s blog had to say: “As far as we can tell, the biggest tie-in between Volvo and Twilight seems to be that New Moon was shot in Vancouver, which looks a little like Sweden if you squint.” Regardless of why, Twilight is already a multi-million dollar film franchise, and brand recognition like this is something Volvo will undoubtedly take advantage of.