Volvoapedia.org » Volvo XC60

Volvo Shrinking U.S. Line-Up

admin — Tue, 01 Feb 2011 15:50:24 +0000

Who will make the cut?! S60? C30? It’s a fight to the death! Volvo is making a decision they hope will improve US-based sales, cutting a cluttered line up. The auto maker hopes to focus on “five or six” key models, including hybrid electric vehicles yet to be released.

Volvo currently rolls out 9 models a year in the US of A. Expect three, possibly four of those to go. V70 was recently given the boot – and President of Volvo North America, Doug Speck, has already confirmed the V50 is out. Other models, including S60, XC60 and XC90 are not going anywhere. So, which do you think are next?

The auto maker believes “a smaller lineup will help them maximize their marketing efforts and increase consumer awareness.”

Source: WCF

Volvo – The Car For Today’s Tween Vampire

admin — Thu, 29 Oct 2009 14:27:47 +0000

Someone needs to remind Volvo that Tween’s don’t have drivers licenses. The auto maker is grabbing pre-teen attention with a huge sponsorship deal with the Twilight sequel: New Moon. Their website promotes tickets to see the film and asks “What Drives Edward?” – one of the films vampire stars. Apparently, the answer is blood. But what does Edward drive? A Volvo XC60, the fashionable, reasonable car for today’s undead.

We’re not exactly sure why Volvo wants to attract the 11-14 crowd. Maybe obnoxious children will get their parents to buy them new Volvo’s when they turn 16/17? We like what The Car Connection’s blog had to say: “As far as we can tell, the biggest tie-in between Volvo and Twilight seems to be that New Moon was shot in Vancouver, which looks a little like Sweden if you squint.” Regardless of why, Twilight is already a multi-million dollar film franchise, and brand recognition like this is something Volvo will undoubtedly take advantage of.

Volvo Driver Alert Control

admin — Wed, 10 Dec 2008 22:08:23 +0000

Volvo’s latest on road safety feature includes a monitoring system, which can tell when a driver is getting tired and veering off course. An alarm sounds to remind the car’s operator that it’s time to pull over and get some coffee.

Heico Sportive’s Volvo XC60

admin — Mon, 10 Nov 2008 20:42:35 +0000

Heico Sportive Tuning has snagged themselves a new Volvo XC60 and given it a makeover. According to the press release, Heico has pumped up all aspects under the hood, including a 163 horse power 2.4 liter engine as well as a 185 hp diesel. A higher spec model with turbocharged T6 engine will now bring you up to 315 horse power. With all that power you’ll need some nice rims. One can select form either 19″ or 20″ alloy wheels, along with a new dual exhaust system.