Volvo Cuts S40, V50 from US
Volvo is making cuts to some models previously sold to American audiences, including slashes to the S40 sedan and V50 wagon. The issue… what else – low sales figures. Top Photo: Volvo S40
This announcement follows the discontinuation of Volvo’s V70 wagon from American markets.
According to Volvo, S40 sales were down 29% in 2010, V50 sales dropped more than 50% during that same period. Wagon variants tend to not sell well in the US, as opposed to Europe where hatchbacks and wagons have a “sportier tradition.”
Volvo V50
Volvo spokesperson Dan Johnston added, “It seemed American buyers weren’t looking for that kind of product and for us as a car company, it’s not profitable to sell something that has a declining market share.”
The Swedish automaker will focus on vehicles more in tune with US consumer tastes: S60, S80, XC60, XC70 and the XC90.
Source: WCF
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